Email Marketing tips & tricks
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
Tips & Tricks
- One call to action: link
- Optimise email for mobile devices
- Setting deadline to create urgency
- Use one image
- designed on the base of a pre-built template.
- Use personalised email format
- 28-39 character subject line for mobile devices
- Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
- Avoid spammy words that get filtered by gmail
- Avoid generic greetings like “hey reader”
- Use numer like 60% Discount on shoes.
- Avoid formal language while writing email
- Putting GIF in the content
- Social proof content
- Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Adding advertisements to emails sent by other companies to their customers.
From kissmetrics….Over 70% of Americans say they look at product reviews before making a purchase.
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